Services & Partnerships

Ways to work with
Crescent Alliance

Commercial consulting for teams inside large organisations: market intelligence, executive storytelling and marketing planning. We also advise founders and small businesses, and work with employers and financial institutions serving internationally mobile professionals.

Get in Touch

For Commercial Teams

For commercial, insight and planning leads inside large organisations. Three strands of work, all of it drawn from close to two decades spent inside a global FMCG business rather than advising one from the outside.

The Practice

One job, approached from three directions.

Reading a market you cannot measure cleanly, making the case to the people who decide, and running the process that turns decisions into plans. These are the three places commercial work stalls inside a large organisation.

Start a Conversation

Each stands on its own and is bought separately. What they share is the setting: a commercial team with a decision in front of it, a senior audience to convince, and less usable information than the decision deserves.

Reading the Market

Market Intelligence

Competitive intelligence, market sizing and pricing scenarios, interpreted from the sources that already exist. Includes excise modelling for commercial and regulatory decisions.

Learn More

Presenting Upwards

Executive Storytelling

Coaching for people whose analysis has to survive contact with a senior audience. What the decision-maker in the room needs to hear, and how to shape the argument around it.

Learn More

Planning Platforms

Marketing Planning Advisory

Implementation for teams running an annual planning cycle on Planisware, Planview or Workfront. Process design, requirements, user acceptance testing, training across markets, and the change management that decides adoption.

Learn More

Starting and Growing a Business

For founders, independent consultants, and owners of businesses already trading.

Founders & Consultants

Idea to Launch

For first-time founders and professionals going independent. Two stages, from idea to launched business. We turn your plan into a costed launch spec, then build it and hand it over.

Learn More

Growing a Business

SME Advisory & Consultancy

Market, pricing and go-to-market; process and operations review; and systems, data and AI adoption. Practical change for businesses already trading.

Learn More

Building an Audience

Content & Visibility Sprint

A fixed-scope sprint that turns a clear offer into a working content strategy. One channel, the ideas to fill it, and a production system you own.

Learn More

For Employers and Financial Brands

Two audiences, one subject: the financial lives of internationally mobile professionals. Delivered through MoneyGist UK, our education brand, to your own people or to the customers you are trying to win and keep.

Incoming Cohorts

Global Talent Financial Onboarding

For employers recruiting internationally at scale. A structured four-day financial integration series delivered in person to incoming cohorts. Quarterly clinics and an annually licensed resource library can carry the support on afterwards.

View Programme

Workshop / Keynote

Wealth Circles

For employers, employee networks, conferences and community events. A session covering the career decisions that raise income and the financial decisions that turn it into something lasting, as a workshop or a keynote.

Learn More

Co-Branded Programme

Financial Relocation Soft-Landing

A white-label education programme for relocation agencies, immigration lawyers, banks and remittance providers, delivered under your own brand in four modules while clients are choosing who to bank and invest with.

View Programme

Winning Immigrant Customers

Product & Customer Consultancy

Helping banks, wealth platforms, and fintechs acquire and retain high-earning immigrant customers, with segment insight and product discipline.

Learn More

Let's start a considered
conversation.

Tell us a little about your organisation and what you are trying to achieve. We work with a small number of partners at a time, and we will be honest about fit.