Content & Visibility Sprint
For founders and businesses with a clear offer and no reliable way to reach the people who need it. We build the strategy, choose the channel, and design the production system, then hand it over for you to run.
Get in TouchYou have the offer. You know who it is for. What you do not have is a reason to make one thing rather than another, and a route from someone watching to someone enquiring.
So content becomes a weekly guess. You post when you have time, on whatever occurs to you, across three or four channels because someone said you should be on all of them. Some of it does well. You cannot say why. Very little of it turns into a conversation with a customer.
The problem is rarely effort. It is that nothing connects what you make to what you sell.
The Sprint
The sprint takes your business as it is and produces a content strategy built around one primary channel, with the ideas, the cadence, and the production system to sustain it.
You finish knowing what to make, why that and not something else, how often, and what happens when someone is interested.
The sprint includes two 90-minute working sessions and one written review round.
Scope
One channel, run properly.
Not four, run thinly.
A single channel is far easier to sustain once we step away, and it produces evidence you can act on. Additional channels are added later, from a system that is already working, rather than at the start when nothing is proven.
What This Does Not Include
This sprint designs the plan and the machinery around it. It does not make the content, and it does not run your channels.
If you want the content produced as well as planned, the strategy is written so that an editor, content assistant, or agency can work from it directly.
This is for you if
It is not the right fit if
We take on a small number of sprints at a time. The common thread is a clear offer and a willingness to run the plan once it exists.
One offer, one channel, one decision-maker. Recently launched, or launched a while ago and never made visibility routine.
Established businesses with good delivery and no dependable source of enquiries beyond referral.
Practices and agencies whose expertise is their product, and whose market rarely sees it.
Not launched yet? Idea to Launch is the better starting point. Already trading and need the wider commercial picture first? See SME Advisory & Consultancy.
Tell us what you sell and who you are trying to reach. If it is not a fit, we will say so.