Privacy Policy

Last updated: 19 October 2026

Who we are

Crescent Alliance Ltd is a company registered in England and Wales (Company No. 17205900), with its registered office at Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, England, BH16 6FA. Crescent Alliance also trades as MoneyGist UK.

This privacy notice covers the Crescent Alliance website (crescentalliance.co.uk), our corporate services, and business enquiries received through any of our websites. Our MoneyGist UK products and services are covered by the MoneyGist UK Privacy Policy at moneygist.uk/privacy-policy/. Crescent Alliance Ltd is the data controller for the personal information described here.

Contact details

For any question about this notice, or to make a data protection request, please contact us:

• Email: hello@crescentalliance.co.uk
• Post: Data Protection, Crescent Alliance Ltd, Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, England, BH16 6FA

What information we collect, use, and why

We collect limited personal information when you contact us, enquire about our services, or request resources through our websites or other communication channels. We collect and use the following:

• Enquiry details. When you contact us or submit an enquiry form, we receive the information you provide, which may include your name, email address, telephone number, organisation and details of your enquiry.
• Corporate email addresses from downloads. When you download a white paper or industry research report, we collect the business email address and any details you provide on the download form.
• Marketing preferences. Whether you have asked to receive, or have unsubscribed from, our email updates.
• Correspondence. Records of our communications with you, including enquiries, meeting notes, and any complaints or feedback.
• Website usage data. Basic information about how visitors use the site, used only to keep it working well and to improve it.

We use this information to respond to your enquiries, to deliver the research or resources you request, to send you relevant B2B updates where you have agreed to receive them, and to run and improve our website and services.

Lawful bases and your data protection rights

Under UK data protection law, we must have a lawful basis for collecting and using your personal information. The bases we rely on are:

• Consent. Where you have agreed to receive marketing emails or other optional communications. You can withdraw your consent at any time.
• Legitimate interests. Where we respond to business enquiries, provide requested resources, manage business relationships, operate our websites, or contact organisations about relevant services where permitted by law and balanced against your rights.
• Legitimate interests. Where we must retain or disclose information to comply with applicable laws.

The lawful basis we rely on can affect your rights. Under UK GDPR you have the right to be informed, the right of access, and the rights to rectification, erasure, restriction, objection, and data portability, as well as the right to withdraw consent where we rely on it. Some exemptions may apply. You can read more about these rights on the ICO website.

To make a request, contact us using the details above. We will respond without undue delay and in any event within one month.

Where we get personal information from

• Directly from you. Through emails, enquiry forms and other communications across our websites and services.
• Publicly available business sources. On occasion, professional or corporate contact details relevant to a specific B2B opportunity.

How long we keep information

We keep your personal information only for as long as reasonably necessary for the purposes described above, unless we are required by law to keep it longer. Where we enter into a contract with you, we retain relevant records for as long as necessary to meet our legal obligations and address potential claims. We keep information used for marketing only for as long as marketing to you remains a legitimate interest of ours, or until you unsubscribe.

Who we share information with

We do not sell your personal information. We share it only where necessary with service providers who support our websites, communications, enquiry handling and business operations, including website hosting and email service providers. We require these providers to protect your personal information appropriately.

We may also disclose information where we are required to do so by law.

How to complain

If you have concerns about how we use your personal information, please contact us using the details above so we can try to resolve them. You also have the right to complain to the Information Commissioner's Office (ICO):

Changes to this notice

We may update this notice from time to time. Any changes will be published on this page with a revised "last updated" date.