Financial Services Product & Customer Consultancy
For UK banks, wealth platforms, remittance providers, and fintechs that want to win and keep high-earning immigrant and diaspora customers. We bring the segment insight and the product discipline to close the gap between your proposition and their lives.
Get in TouchHigh-earning immigrant professionals are among the most attractive customers in UK financial services. They arrive with income, ambition, and almost no established provider relationships. Then they are met by journeys built for someone else.
Onboarding that assumes a UK credit history. Affordability logic that cannot read an overseas asset. Products that treat money moving to family abroad as an anomaly rather than a monthly reality. Language and imagery that quietly signal this was not designed with you in mind.
The cost is rarely visible in a single metric. It shows up as unexplained drop-off, low activation, and a segment that quietly settles elsewhere. And because switching costs in financial services are notoriously sticky, whoever earns that trust first tends to keep it for years.
What We Do
We work alongside product, growth, and customer teams. The output is not a research summary that sits unread. It is specific, prioritised change your teams can pick up and deliver.
Engagements are scoped to the question in front of you, from a focused journey review through to sustained advisory across a product cycle.
Most firms can offer you research, or delivery discipline, or audience reach. The value here is in holding all three at once, so insight survives the journey into the final product.
We are not studying this customer from the outside. The friction points, the cultural nuances, and the decisions these customers make are first-hand knowledge, not findings.
Nearly two decades in a global business, including managing a central planning platform: translating business requirements into technical specifications, running user acceptance testing, and building the data flows that made performance visible.
Through MoneyGist UK, our consumer education brand, we speak with this audience every week. Propositions and messaging can be tested against real reactions rather than assumptions.
We take on a small number of engagements at a time, and work best with teams that have the mandate to change the product, not only the marketing around it.
Challenger banks, investment and wealth platforms, and pension providers seeking to acquire and retain high-earning immigrant and diaspora customers.
Remittance platforms and payment providers competing for customers who move money across borders as a matter of routine.
Financial advisers, mortgage and insurance providers, and tax practices building propositions for cross-border clients.
Tell us what you are seeing in the numbers, or where the proposition feels wrong. If it is not a fit, we will say so.